Last updated on December 9, 2021 by Roger Kaufman
Hard-working child helps out around the house – funny IKEA advertising
Well, it's really fun when the kids help out with the housework, isn't it?
I always become skeptical when our daughter asks me whether she can do experiments.
Of course she is allowed to do that, but only under control.
Need an example?
Busy child helps with washing up – funny IKEA advertising
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Funny IKEA advertising
IKEA speaks to its customers in catalogs and Advertising with “Du” (in Germany since 2004, in Austria since always).
It is also common for employees to be on first name terms. This follows language usage in Sweden, where “Du” has become the almost exclusively used form of address since the Du reform of the 1960s.
The you form remains in niches such as in the general terms and conditions on the website or in the Ikea business area.
If there are enough relevant customers in the respective branch's catchment area, IKEA uses multilingual products Advertising:
For example, in Berlin there are German-Turkish advertising posters, in Bern (Lyssach) in Switzerland there are German-French ones.
In branches close to the border, such as in Heerlen (Netherlands), whose catchment area also includes the German city of Aachen, announcements are made in two languages.
In the 1970s and 1980s, IKEA had a moose as a mascot in German-speaking countries. After that it was a curved Allen wrench with a face.
A previous IKEA advertising slogan was “The Impossible Furniture Store from Sweden.”
From the end of the 1990s, IKEA advertised with the slogan “Discover the possibilities” and since 2002 with “Are you still living or are you already living?”
IKEA changed recently Time its advertising strategy.
From the rather boys, cheeky and reduced to the essential advertising lines, IKEA has now changed its advertising line towards family and home.
Since then, the “IKEA Family Card” has also been available. In 2007, IKEA advertised with the slogan “Because home is the most important place in the world.”
The formerly liberal advertising line has adapted to more conservative and family-oriented values.
Source: Wikipedia
