Igqityelwe ukuhlaziya nge-9 kaDisemba 2021 ngu URoger Kaufman
Umntwana osebenza nzima unceda endlwini-Intengiso ye-IKEA ehlekisayo
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Umntwana oxakekileyo unceda ngezitya-Intengiso ye-IKEA ehlekisayo
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Intengiso ye-IKEA ehlekisayo
I-IKEA ithetha nabathengi bayo kwiikhathalogu kunye Werbung nge "Du" (eJamani ukususela ngo-2004, e-Austria ukususela ngonaphakade).
Phakathi kwabasebenzi, igama lokuqala lixhaphakile. Oku kulandela ukusetyenziswa kolwimi eSweden, apho ukusukela kuhlaziyo lwe-You ngeminyaka yoo-1960 i-“Du” iye yaba yeyona ndlela isetyenziswayo yedilesi.
Ifomu lakho lihlala likwi-niches njengemigaqo nemiqathango kwiwebhusayithi okanye kwindawo yeshishini le-Ikea.
I-IKEA isebenzisa iilwimi ezininzi ukuba kukho abathengi abafanelekileyo abafanelekileyo kwindawo yokubambisa yesebe elichaphazelekayo Intengiso:
Ngokomzekelo, eBerlin kukho iipowusta zentengiso yaseJamani-Turkish, eBern (eLyssach) eSwitzerland kukho isiJamani-isiFrentshi.
Kumasebe akufutshane nomda, njengaseHeerlen (eNetherlands), nayo eneAachen eJamani, kwenziwa izaziso ngeelwimi ezimbini.
Ngeminyaka yoo-1970 kunye no-1980, i-IKEA yayine-moose njenge-mascot yayo kumazwe athetha isiJamani. Emva koko yaba sisitshixo sika-Allen esigobileyo esinobuso.
I-slogan yangaphambili ye-IKEA yentengiso yayisithi "Ivenkile yefenitshala engenakwenzeka evela eSweden".
Ukususela ekupheleni kwee-1990s, i-IKEA yapapashwa kunye nesiqubulo esithi "Fumana izinto ezinokwenzeka" kwaye ukususela ngo-2002 kunye "Ngaba usaphila okanye sele uphila?".
I-IKEA itshintshile ekugqibeleni ixesha isicwangciso sayo sokubhengeza.
Ukusuka kunokuba amakhwenkwe, i-cheeky kunye nokunciphisa imigca yentengiso ebalulekileyo, i-IKEA okwangoku iguqule umgca wayo wokukhangisa kwicala lentsapho kunye nekhaya.
Ukususela ngoko kukho kwakhona "IKEA Family Card". Kwi-2007, i-IKEA yakhangiswa ngesiqubulo esithi "Ngenxa yokuba ikhaya liyona ndawo ibalulekileyo emhlabeni."
Umgca wentengiso owawufudula ukhululekile uye waziqhelanisa nemilinganiselo ephucukileyo nesekelwe kusapho.
umthombo: Wikipedia
