Yakapedzisira kugadziridzwa musi waZvita 9, 2021 na Roger Kaufman
Mwana anoshanda nesimba anobatsira kunze kwemba - inosekesa IKEA advertising
Bva, kunofadza chaizvoizvo apo vana vanobetsera nebasa repamba, handizvo here?
Ndinogara ndisina chokwadi kana mwanasikana wedu akandibvunza kana achigona kuedza.
Zvechokwadi anobvumirwa kuita izvozvo, asi chete pasi pekutonga.
Unoda muenzaniso here?
Mwana akabatikana anobatsira nekuwacha - inosekesa IKEA advertising
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Inonakidza IKEA advertising
IKEA inotaura kune vatengi vayo mumakatalogi uye Werbung ne "Du" (muGermany kubvira 2004, muAustria kubvira nguva dzose).
Zvakajairikawo kuti vashandi vange vari pamazita ekutanga. Izvi zvinotevera mashandisirwo emutauro muSweden, uko "Du" yave nzira yekero inenge yakashandiswa chete kubva pakuvandudzwa kweDu kwema1960.
Iyo iwe fomu inoramba iri mune niches senge mune zvakajairwa mazwi uye mamiriro pawebhusaiti kana munzvimbo yebhizinesi yeIkea.
Kana paine vatengi vakakwana vakakodzera munzvimbo inobatwa yebazi, IKEA inoshandisa zvigadzirwa zvemitauro yakawanda Kushambadzira:
Somuenzaniso, muBerlin kune mapepa echiGermany-Turkish advertising, muBern (Lyssach) muSwitzerland kune German-French.
Mumapazu ari pedyo nomuganhu, akadai somuHeerlen (Netherlands), ane nzvimbo inobata vanhu inosanganisirawo guta reGermany reAachen, zviziviso zvinoitwa mumitauro miviri.
Mumakore ekuma1970 nema1980, IKEA yakanga ine mhashu semascot munyika dzaitaura chiGerman. Mushure maizvozvo yaive curved Allen wrench nechiso.
Yapfuura IKEA advertising sirogani yaive "Iyo Impossible Furniture Store kubva kuSweden."
Kubva mukupera kwema1990s, IKEA yakashambadza ine sirogani "Ziva zvinobvira" uye kubva 2002 ne "Uchiri kurarama here kana kuti uri kutorarama?"
IKEA yakachinja munguva pfupi yapfuura Edza nzira yayo yekushambadzira.
Kubva pane vakomana, cheeky uye yakaderedzwa kusvika kumitsetse yakakosha yekushambadzira, IKEA ikozvino yashandura mutsara wayo wekushambadzira kumhuri uye kumba.
Kubva ipapo, iyo "IKEA Family Card" yave kuwanikwawo. Muna 2007, IKEA yakashambadza ine sirogani "Nekuti imba ndiyo nzvimbo yakakosha pasi rose."
Iyo yaimbove yakasununguka tambo yekushambadza yakagadziridzwa kune inochengetedza uye inorerekera kumhuri tsika.
mabviro: Wikipedia
