Malonda a Pepsi oseketsa

Zasinthidwa komaliza pa Ogasiti 5, 2023 ndi Roger Kaufman

Momwe mungagonjetsere misika yaku Asia ndi Africa 🥤

Malonda a Pepsi oseketsa adatha kukula makamaka kumadera aku Asia, Middle East ndi Africa.

Pepsi wamvetsetsa bwino momwe angadzigulitsire m'misika iyi.

Chitsanzo chowoneka bwino Choseketsa Pepsi Werbung.

Pepsi "Njira ya Kung Fu" 2004

gwero: Pepsi Masr

Njira Yotsatsa ndi Pepsi Co.

Kutsatsa komwe kulipo kale kwa PepsiCo Inc. ndi njira yomwe imayang'ana momwe ilili padziko lonse lapansi.

Poganizira kuti Pepsi wakhala a nthawi zinaonekera pamene Coke kapena Coca Soda panopa ndi mutu woyamba mu msika, njira yake msika komanso njira utumiki wake anayamba ndi kusiyanitsa - kuyesera kukulitsa katundu wake monga chinthu chosiyana ndi zokonda ndi khalidwe.

Njira imeneyi anapindula kwambiri erfolg ndipo Pepsi adathanso kukula m'misika yaku US.

Pambuyo pake dongosolo linasintha kukhala lofananiza Werbung ndipo kenako kusiyanasiyana.

Pepsi Goes International - Pulogalamu Yake Yotsatsa Padziko Lonse - Zotsatsa Zoseketsa za Pepsi

M'zaka za m'ma 1940, PepsiCo inayamba kugwira ntchito padziko lonse lapansi.

Poyamba, idakondwera ndi Latin America, Middle East komanso Philippines.

Apa ndi pamene Coke anali ndi mwayi wa mbalame zoyambirira. Komabe, mankhwalawa adatchuka mwachangu.

kuposa mitundu ya Arabu Cola atanyansidwa, Pepsi adasangalala ndi mgwirizano pakati pa East kwa zaka zambiri.

M'zaka za m'ma 1950, Pepsi anapita ku Ulaya ndipo kuphatikizapo Russia, komwe kunali nkhondo yozizira ndi US.

Ngakhale panali zovuta zoyamba, kulowa ku Russia kunali patsogolo kwambiri komwe kampaniyo idapezerapo mwayi.

Kampaniyo idakweza zithunzi za omwe anali atsogoleri aku US ndi Russia akumwa chakumwacho (The Pepsi Soda Nkhani, 2005).

Mpikisano wake wa Arc Coca-Cola adatha kulowa mumsika wa Russia patatha zaka 25 kuchokera pamene Pepsi adalowa.

M'mayiko ena omwe Pepsi adachita nawo malonda, adaletsedwa, ndipo silinali lingaliro lovomerezeka m'mayiko ambiri.

Mwachitsanzo, Pepsi adayesa Japan gimmick yake ya "Pepsi Obstacle" yotsatsa.

Komabe, mtunduwo ndiponso anthu ake anali odziyerekezera ndi ena Werbung osadalirika, motero kampeniyi idavulaza kwambiri kuposa zabwino (Gillespie et alia, 2011).

Chotero iwo anayenera kutero Japan mwambo wawokuti asunge ntchito yapadziko lonse lapansi ndipo adabwera ndi kampeni yomwe anthu aku Japan angadziwike nayo ndipo inali yachijapani kwambiri.

"Pepsiman" anali munthu wofanana ndi ngwazi wopangidwa ndi munthu waku Japan pamsika waku Japan (Keegan, 2002).

Zamalonda zinali zaposachedwa erfolg ndikuthandizira kukonza gawo la Pepsi pamsika waku Japan ndi 14%.

Kuchokera ku Japan Pepsi adapeza phunziro lothandiza - malonda omwewo sikudzakhala ndi zotsatira zofanana kulikonse.

Zikafika pakutsatsa ndi kutsatsa malire, nthawi zonse pamakhala chiwopsezo choti anthu kulekanitsa.

Ndi misika yaku India, Pepsi anali ndi mwayi woyamba kusuntha wamakampani kuposa Coke.

M'malo mwake, idapanganso mawu akeake amsika aku India, omwe adakondedwa ndi unyinji.

Komabe, kulowanso kwa Cola ku India kunali koopsa kwambiri kwa bizinesi.

Choopsa chachikulu chinali chakuti chithunzi cha achinyamata ndi nyenyezi ya ku India Hrithik Roshan anamaliza ntchito yawo.

Ngakhale izi, Pepsi adasinthira ku chiwembu chakale chowonetsera omwe akupikisana nawo. Adawonetsa mfumu yamakanema aku India, Shah Rukh Khan, komanso mnzake wa Hrithik (White, 2002).

Kutsatsa kofananiraku kunagwira ntchito ndikubweretsanso Pepsi m'kuwunika kwa tsiku.

Ku United States komanso m'misika yaku Europe, Pepsi akupitilizabe kugwiritsa ntchito malonda otsatsa omwe cholinga chake ndi kuswa zotchinga zamitundu mwa kuwonetsa anthu otchuka monga Britney Spears, Beyonce ndi Haley Berry pazotsatsa zawo.

Dzina la mtunduwu komanso zinthu zake ndizodziwika kwambiri m'magawo awa. Padziko lonse lapansi, Pepsi yakwanitsa kupanga niche ndi kutsatsa kwamphamvu komanso kuthandizira zochitika.

M'malo mwake, zoposa 45% yazogulitsa zonse zamakampani zimachokera ku msika womwe si waku US (PepsiCo Annual Report, 2010).

Komabe, kampaniyo yakumana ndi zovuta zina chifukwa cha kuyang'anira kwake kochulukirapo komwe kwawonongera magawo ofunikira amsika.