Pepsi na-akpa ọchị

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Pepsi na-akpa ọchị nwere ike itolite karịsịa na mpaghara Eshia, Middle East na Africa.

Pepsi aghọtala nke ọma ka esi ere onwe ya n'ahịa ndị a.

Ihe atụ doro anya Pepsi na-akpa ọchị Werbung.

Pepsi "Ụzọ Kung Fu" 2004

isi: Pepsi Masr

Usoro ahia nke Pepsi Co.

Ụzọ mgbasa ozi na ahịa nke PepsiCo Inc. dị adị bụ nke na-ekwu maka ọnọdụ mba ụwa.

N'ịtụle na Pepsi aghọwo a oge pụtara mgbe Coke ma ọ bụ Coca Soda nwere isi mmalite ugbu a n'ahịa ahụ, usoro ahịa ya yana atụmatụ ọrụ ya malitere site na ọdịiche - mgbalị ịmepụta ihe ya dị ka ihe dị iche na mmasị na àgwà.

Usoro a nwetara nnukwu ihe erfolg na Pepsi nwekwara ike ịmalite n'ahịa US.

Mgbe e mesịrị atụmatụ ahụ gbanwere ka ọ bụrụ ntụnyere Werbung na emesia na diversification.

Pepsi Goes International - Mmemme nkwalite ụwa ya - Mgbasa ozi Pepsi na-atọ ọchị

N'afọ ndị 1940, PepsiCo malitere ịbanye n'ọgbọ egwuregwu zuru ụwa ọnụ.

Na mbụ, ọ nwere mmasị na Latin America, Middle East na Philippines.

Nke a bụ ebe Coke nwere uru nnụnụ mbụ. Otú o sina dị, ngwaahịa ngwa ngwa ghọrọ ewu ewu.

karịa mba Arab Cola N'ịbụ onye a chụpụrụ, Pepsi nwere mmasị na nnọkọ n'etiti East ruo ọtụtụ afọ.

N'afọ 1950, Pepsi gara Europe na nke gụnyere Russia, bụ nke US nwere agha oyi.

Ọ bụ ezie na enwere nsogbu mbụ, ịbanye na Russia bụ ọganihu dị ịrịba ama nke ụlọ ọrụ ahụ jiri mee ihe.

Ụlọ ọrụ ahụ bulitere foto nke ndị isi US na Russia na-aṅụ ihe ọṅụṅụ ahụ (Pepsi Soda Akụkọ nke, 2005).

Onye asọmpi Arc ya bụ Coca-Cola nwere ike ịbanye n'ahịa Russia ihe karịrị afọ 25 ka Pepsi batachara.

Na mba ụfọdụ ndị Pepsi malitere ozugbo n'ahịa ahịa, amachibidoro ya, ọ bụghịkwa echiche akwadoro n'ọtụtụ mba.

Dịka ọmụmaatụ, Pepsi gbalịrị ịbanye Japan gimmick ahịa ahịa "Pepsi Obstacle" ya.

Ka o sina dị, mba ahụ na ndị mmadụ n'otu n'otu nwere ntụnyere karịa Werbung atụkwasịghị obi, ya mere mkpọsa ahụ mere ihe ọjọọ karịa ihe ọma (Gillespie et alia, 2011).

Ya mere, ha kwesịrị Japan omenala haiji nọgide na-arụ ọrụ zuru ụwa ọnụ ma wepụta mkpọsa nke ndị Japan ga-amata na nke ahụ bụ ndị Japan karịa.

"Pepsiman" bụ agwa dị egwu nke onye Japan kere maka ahịa Japan (Keegan, 2002).

Mgbasa ozi ahụ bụ otu ntabi anya erfolg ma nyere aka kwalite òkè Pepsi n'ahịa ndị Japan ihe ruru 14%.

Si Japan nwere Pepsi chepụtara nkuzi bara uru - otu mgbasa ozi agaghị enwe otu mmetụta ahụ n'ebe ọ bụla.

Mgbe ọ na-abịa cross-oke mgbasa ozi na ahịa, e nwere mgbe a n'ihe ize ndụ na ndị mmadụ kewapụrụ.

Na ahịa ndị India, Pepsi nwere uru ụlọ ọrụ mbụ na-akpụ akpụ karịa Coke.

N'ezie, o mebekwara ụkpụrụ nke ya maka ahịa India, nke igwe mmadụ masịrị ya.

Otú ọ dị, nbataghachi Cola n'India tinyere nnukwu ihe iyi egwu nye azụmahịa.

Ihe egwu dị ukwuu bụ na akara ndị ntorobịa na kpakpando India Hrithik Roshan emechaala maka ọrụ ha.

N'agbanyeghị nke a, Pepsi gbanwere atụmatụ ochie nke igosi ndị asọmpi. Ha gosipụtara eze ihe nkiri India, Shah Rukh Khan, yana onye otu Hrithik (White, 2002).

Mgbasa ozi atụnyere a rụrụ ọrụ wee weghachi Pepsi n'ìhè nke ụbọchị.

Na United States nakwa n'ahịa ndị Europe, Pepsi na-aga n'ihu na-eji ọrụ mgbasa ozi iji mebie ihe mgbochi agba site n'igosi ndị a ma ama dị ka Britney Spears, Beyonce na Haley Berry na mgbasa ozi ha.

Aha ika yana ihe ya na-ewu ewu na mpaghara ndị a. Na ngalaba zuru ụwa ọnụ, Pepsi enweela ike ịmepụta niche site na mgbasa ozi siri ike na nkwado mmemme.

N'ezie, ihe karịrị 45% nke ngụkọta ahịa nke ụlọ ọrụ na-abịa site na-abụghị US ahịa (PepsiCo Annual Report, 2010).

Otú ọ dị, ụlọ ọrụ ahụ echewo nsogbu ụfọdụ ihu n'ihi ọtụtụ nlekọta nke mere ka ọ bụrụ ihe dị mkpa ahịa ahịa.