Pepsi mai ban dariya

An sabunta ta ƙarshe a kan Agusta 5, 2023 ta Roger Kaufman

Yadda ake mamaye kasuwannin Asiya da Afirka 🥤

Pepsi mai ban dariya ya sami damar girma da farko a yankunan Asiya, Gabas ta Tsakiya da Afirka.

Pepsi ya fahimci sosai yadda ake tallata kanta a cikin waɗannan kasuwanni.

Kyakkyawan misali mai ban dariya Pepsi Werbung.

Pepsi "Hanyar Kung Fu" 2004

source: Pepsi Masr

Tallace-tallace ta hanyar Pepsi Co.

Hanyoyin talla da tallace-tallace na PepsiCo Inc. tabbas shine wanda ke magance matsayinsa na duniya.

Ganin cewa Pepsi ya zama a lokaci Ya bayyana a lokacin da Coke ko Coca Soda suka fara farawa a kasuwa a halin yanzu, dabarun kasuwancinsa da kuma dabarun hidimarsa sun fara ne da banbance - yunƙurin haɓaka kayansa a matsayin abin da ya bambanta da fifiko da inganci.

Wannan hanyar ta sami babbar nasara erfolg Pepsi kuma ya sami damar haɓakawa a kasuwannin Amurka.

Daga baya shirin ya canza zuwa ƙarin kwatance Werbung kuma daga baya akan diversification.

Pepsi Goes International - Shirin Tallantawar Duniya - Tallan Pepsi Mai ban dariya

A cikin 1940s, PepsiCo ya fara reshe a cikin fage na duniya.

Da farko, tana jin daɗin Latin Amurka, Gabas ta Tsakiya da kuma Philippines.

Wannan shine inda Coke ya sami fa'idar tsuntsun farko. Duk da haka, samfurin ya zama sananne da sauri.

fiye da kasashen Larabawa Cola kauracewa, Pepsi ya ji daɗin haɗin gwiwa tsakanin Gabas na shekaru da yawa.

A cikin 1950s, Pepsi ya tafi Turai kuma wanda ya hada da Rasha, wanda Amurka ta yi yakin sanyi.

Ko da yake akwai matsalolin farko, shiga Rasha wani gagarumin ci gaba ne da kamfanin ya yi amfani da shi.

Kamfanin ya sanya hotunan shugabannin Amurka da Rasha na lokacin suna shan ruwan (The Pepsi Soda Labari, 2005).

Coca-Cola mai fafatawa a gasar Arc ta sami damar shiga kasuwar Rasha fiye da shekaru 25 bayan shigar Pepsi.

A wasu ƙasashe waɗanda Pepsi ya shiga kai tsaye zuwa tallan dangi, an taƙaita shi, kuma ba ra'ayin da aka yarda da shi ba ne a ƙasashe da yawa ma.

Misali, Pepsi yayi kokarin shiga Japan "Pepsi Obstacle" tallan gimmick.

Duk da haka, al'umma da kuma daidaikunta sun kasance tare da ƙarin kwatance Werbung ba a amince da shi ba, don haka yaƙin neman zaɓe ya fi cutarwa fiye da kyau (Gillespie et alia, 2011).

Don haka sai da suka yi Japan al'adarsudon kula da aikin na duniya kuma ya fito da yakin da Jafananci za su gane da shi wanda ya fi Jafananci.

"Pepsiman" wani hali ne mai kama da jarumta wanda ɗan Jafananci ya haɓaka don kasuwar Japan (Keegan, 2002).

Tallan nan take erfolg kuma ya taimaka inganta kason Pepsi na kasuwar Japan da kusan kashi 14%.

Daga Japan yana da Pepsi ya gano darasi mai amfani - talla iri ɗaya tabbas ba zai yi tasiri iri daya a ko'ina ba.

Idan ya zo ga giciye-iyaka talla da tallace-tallace, akwai ko da yaushe hadarin cewa Menschen nisantar da kai.

Tare da kasuwannin Indiya, Pepsi yana da fa'idar kamfani na farko akan Coke.

A haƙiƙa, ita ma ta ƙirƙiro taken kanta ga kasuwar Indiya, wanda jama'a suka fi so.

Duk da haka, sake shigar da Cola cikin Indiya ya haifar da babbar barazana ga kasuwanci.

Babban hatsarin da ya fi girma shine jarumar matasa da tauraron Indiya Hrithik Roshan sun kammala aikin su.

Duk da wannan, Pepsi ya canza zuwa tsohon makirci na nuna masu fafatawa. Sun fito da sarkin fina-finan Indiya, Shah Rukh Khan, da kuma takwaransa na Hrithik (White, 2002).

Wannan tallan kwatancen yayi aiki kuma ya dawo da Pepsi cikin hasken rana.

A Amurka da ma a kasuwannin Turai, Pepsi ya ci gaba da amfani da ayyukan talla da nufin karya shingen launi ta hanyar nuna mashahuran mutane kamar Britney Spears, Beyonce da Haley Berry a cikin tallan su.

Sunan tambarin da kuma kayan sa sun shahara sosai a waɗannan wuraren. A cikin sassan duniya, Pepsi ya sami damar fitar da wani yanki mai ƙarfi tare da tallan sa mai ƙarfi da ɗaukar nauyin taron.

A zahiri, fiye da 45% na jimlar tallace-tallacen kamfanin sun fito ne daga kasuwar sa ta Amurka (Rahoton Shekara-shekara na PepsiCo, 2010).

Duk da haka, kamfanin ya fuskanci wasu batutuwa saboda yawan sa ido da ya sa ya yi hasarar muhimman hannayen jarin kasuwa.