Funny Pepsi ad

Last updated on August 5, 2023 by Roger Kaufman

How to conquer the Asian and African markets 🥤

Funny Pepsi ad was able to grow particularly in the Asia, Middle East and Africa regions.

Pepsi has been very good at marketing itself in these markets.

An illustrative example Funny Pepsi Advertising.

Pepsi “Way of the Kung Fu” 2004

Source: Pepsi Masr

Marketing Approach of Pepsi Co.

PepsiCo Inc.'s existing advertising and marketing approach is definitely one that addresses its international position.

Considering the fact that Pepsi has become one Time came out when Coke or Coca Soda currently had a lead in the market, its market technique as well as its service strategy began with differentiation - an attempt to develop its item as one that differs in preference and quality.

This method achieved an enormous Success and Pepsi was also able to develop in the US markets.

Later the plan changed to more comparative Advertising and later on diversification.

Pepsi Goes International – its global advertising program – Funny Pepsi advertising

In the 1940s, PepsiCo began branching out into the global arena.

Initially it enjoyed Latin America, the Middle East and also the Philippines.

This is exactly where Coke also had the early bird advantage. Nevertheless, the product quickly became popular.

Than the Arab nations Glue boycotted, Pepsi enjoyed a syndicate between East for many years.

In the 1950s, Pepsi went to Europe and that included Russia, with whom the US had a Cold War.

Although there were initial problems, entry into Russia was a significant advance that the company took advantage of.

The company uploaded images of the then leaders of the US and Russia drinking the drink (The Pepsi Soda Story.

Its Arc competitor Coca Cola was able to enter the Russian market only after more than 25 years after Pepsi's entry.

In some countries that Pepsi ventured directly into relative marketing, it was restricted and also in numerous countries this was not an approved idea.

For example, Pepsi tried in Japan its “Pepsi Obstacle” marketing gimmick.

Nonetheless, the nation and also its individuals were more comparative Advertising not trusted, and therefore the campaign caused even more harm than good (Gillespie et alia, 2011).

Therefore they had to go in Japan their tradition, to maintain the global project, and develop a campaign that the Japanese would identify with and that was much more Japanese.

The “Pepsiman” was a superhero-like character created by a Japanese person for the Japanese market (Keegan, 2002).

The commercial was instant Success and helped improve Pepsi's share of the Japanese market by up to 14%.

From Japan has Pepsi learned a useful lesson - same advertising will certainly not have the same effect anywhere.

When it comes to cross-border advertising and marketing, there is always the risk that People alienate.

With the Indian markets, Pepsi had the first mover advantage over Coke.

It had actually created its own motto for the Indian market too, which was rather preferred by the crowd.

However, Cola's re-entry into India posed a huge threat to the business.

A bigger threat was that youth icon and Indian star Hrithik Roshan was finalized for their project.

Nevertheless, Pepsi switched to the old scheme of showing the competitors. They featured the king of Indian films, Shah Rukh Khan, as well as a counterpart of Hrithik (White, 2002).

This comparative advertising worked and brought Pepsi back into the light of day.

In the United States and also in European markets, Pepsi continues to use advertising projects that aim to overcome color barriers by featuring celebrities such as Britney Spears, Beyonce and Haley Berry in its advertisements.

The brand name and its items are very prominent in these areas. In the global sector, Pepsi has been able to create a niche with its vigorous advertising and event sponsorship.

In fact, more than 45% of the company's total sales come from its market outside the United States (PepsiCo Annual Report, 2010).

However, the company has had some problems due to its many oversights that have cost it important market share.